Category Project Highlight

A Meaningful Bond

Un vínculo significativo

Hispanics have a love affair with cars. Family sedans, trucks, compact cars, low riders, you name it. Almost 80 percent of Hispanic households own at least one car and Latinos will purchase 25 percent of all new and used vehicles during the next 20 years.

The relationship between Hispanics and Toyota is especially strong. Toyota is the most popular automotive brand among Latinos with a 20 percent share of the Hispanic market.

That bond has been supported with strategic counsel, media relations, community relations and executive support by Taylor PRimero. News and information in Spanish and English about Toyota, Lexus and Scion vehicles, corporate philanthropy, sponsorships, new product introductions and other initiatives of relevance to Hispanic consumers are regularly communicated to Hispanic media nationwide.

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