Client Highlight

A client partner since 2005.

Since February 2005, Taylor has served as the company’s public relations Agency of Record – leading the creation and execution of a multitude of integrated marketing communications programs. In addition to new product launches and retail announcements, Taylor provides ongoing strategic support for Alltel Wireless' extensive portfolio of sports properties – including its sponsorship of the No. 12 car driven by Ryan Newman in NASCAR’s Cup Series, 13 collegiate partnerships and four NFL team relationships.

In 2006, Alltel Wireless tasked the Agency with the PR launch of its industry-changing “My Circle” feature. Taylor responded by securing headlines in numerous top-tier outlets including USA Today, the New York Times and Associated Press. In total, the campaign’s efforts garnered more than 75 million media impressions and contributed to a banner year in which Alltel Wireless experienced significant increases in overall brand awareness and retail traffic.

Recently, results garnered on behalf of Taylor’s first multicultural marketing endeavor with Alltel Wireless, the 2006 Words of Wisdom Scholarship Program featuring distinguished poet Dr. Maya Angelou, netted Taylor a Gold Mercury Award.