Client Highlight

A client partner since 1988.

For nearly two decades, Taylor has developed and implemented integrated marketing communications strategies on behalf of MasterCard Worldwide.

Housed in the New York headquarters of Taylor, a team of more than 15 executives support MasterCard daily, focusing its expertise and insights on the brand’s sponsorship, customer, product, promotional and commerce development marketing initiatives.

From shaping award-winning communications programs that leveraged the global payment leader’s longstanding sponsorship of the FIFA World Cup on five continents; or being at the PR helm for the product rollout of PayPass™ in ’06; to supporting the renowned “Priceless” campaign since its inception in 1997, Taylor continues to be tabbed with orchestrating nearly all of the consumer-facing public relations activities as the brand’s consumer Agency of Record.

In total, Taylor has been the architect of the communications strategy for more than 300 marketing platforms, promotions and special events during its tenure with an organization which finds itself at the heart of global commerce.