Entertainment

Engagement Rooted in Strategy

Entertainment is one of the most revealing ways we define ourselves. Favorite bands. Most memorable concerts. Movies we love to quote. Books that changed our lives. TV shows we discuss around the water cooler. Entertainment is a powerful force in the consumer’s life and thus must also be in a brand’s business.

At Taylor we approach entertainment differently. With a brand’s business objectives driving our approach, everything we do is rooted in research and strategy. Whether that’s determining which entertainment property resonates most with the target audience or partnering with the celebrity spokesperson that has the greatest emotional impact on the audience. Red carpets and events are only tactics within the entertainmeunt space. And just because a celebrity happens to be famous, it doesn’t mean he or she is right for your brand.

The most powerful approach is engagement. On all levels. Influencers. Celebrities. Media. Consumers. Brands.

Media want exclusive content for stories that mean something to their viewers, listeners or readers. Celebrities want partnerships that benefit their own marketing efforts. Consumers demand organic, relevant and believable partnerships between corporate America and Hollywood. And brands need partnerships that add arms and legs to their current promotions and, thus, drive bottom line results.

Taylor has worked closely with hundreds of entertainment personalities and pop culture experts. Through an extensive analytical process, we identify Hollywood celebrities, musicians and key influencers who best align with the brand’s attributes. We then creatively integrate them with our client partners’ marketing communications platforms, providing the relevance and credibility which consumers dictate.

We also have successfully aligned our client partners’ business goals with the most recognized properties in the entertainment industry, such as the Academy Awards, Grammy Awards, Sundance Film Festival and MTV Video Music Awards, to name just a few.

To experience the sizzle of our entertainment-driven programs, click on our success stories to the right.