Success Stories

How Do You Define Success?

Leading consumer brands commit billions of dollars annually in an attempt to forge an alliance with their target consumer through sports, lifestyle and entertainment platforms. Whereas the platforms and the financial commitments may be similar, the strategic approach to activation and the business-building objectives are specific to each brand. Our unique business model is well suited to handle the diverse needs of leading brands, no matter where they are in their life cycle.

Immersion = Insight

This model is predicated on a strong belief in total immersion. Each and every account team, led by an agency principal, is well balanced to reflect the brand’s target audience. Based on an intimate understanding of our client partner’s business, we collaboratively determine what success looks like from a marketing communications standpoint – in terms of enhanced brand reputation, increased share of voice and positive business impact.

Click on any of the icons on the right to see how Taylor has successfully teamed up with leading brands such as MasterCard, Gillette, Alltel Wireless, Diageo and Microsoft.