Digital and Emerging Media

Harnessing the Voice of the Consumer

The digital and emerging marketplace is rapidly growing and has taken its place as a necessary marketing platform across all industries. With new media focused on the ongoing dialogue between consumers, gone are the days of one-way, marketing-focused conversations. Never before has the need to communicate “with” consumers as opposed to “at” them been more important. Taylor’s Digital and Emerging Media Group understands this dynamic and functions at the intersection of technology and Public Relations, helping clients connect their brands to consumer lifestyles.

We recognize the importance of forging strong relationships and delivering key messages based on deep profiling data. By targeting influencers across a variety of social, interactive and emerging media platforms, such as blogs, online communities and mobile devices, we encourage participation, generate buzz, identify influencers, increase traffic and impact sales and loyalty.

As information flows between multiple media outlets, effective online communications has become the new imperative. Taylor integrates New Media into every campaign to facilitate word-of-mouth. We provide a multi-faceted approach across traditional and non-traditional outlets that is designed to engage audiences through social and participatory media.

Services provided by Taylor’s Digital and Emerging Media Group include:

• New and Emerging Media Strategy
• Online Promotions
• Web and Microsite Development
• Targeted Email Communications
• Digital Newsrooms and Electronic Press Kits
• Webcasts
• Podcasting
• Mobile Marketing
• Viral Marketing
• Online Outreach and Monitoring
• Social Media Engagement
• Reputation Management (wikis, Search Engine Optimization, Search Engine Marketing)
• Virtual World Marketing
• Community Creation and Activation