Hispanic / Multicultural

Redefining the American Profile.

Multiculturalism redefines what it means to be American today. As of 2005 the estimated U.S. Hispanic population was 42.7 million, making people of Hispanic origin the nation’s largest ethnic or race minority, representing 14% of the nation’s total population. By 2015, the projected total of the Hispanic population is 46.7 million; it is anticipated to represent 58.9 million people in 2025. By the year 2050, the projected Hispanic population of the United States is expected to be 102.6 million, more than double its current size. It is critical to understand the unique sub groups and various acculturation levels of U.S. Latinos.

Since 1990 Taylor has been creating and implementing a wide variety of multicultural initiatives engaging the African American and Hispanic communities for leading brands such as MasterCard, Diageo and JP Morgan Chase. In 2006 Taylor launched a subsidiary, Taylor PRimero, to effectively communicate, engage and positively influence Hispanic consumers nationwide. Taylor PRimero provides our client partners with unparalleled experience and insight into a unique and surprisingly diverse Latino population. In 2007, Latinos spent more than $862 billion, translating into tremendous business growth potential for leading brand marketers.