Event Planning and Execution

Consumer Touchpoints Where They Matter

With the marketplace increasingly cluttered, special events are no longer used exclusively as platforms to generate traditional media coverage, but increasingly. as a forum to engage the target consumer one-on-one. For more than 25 years, Taylor has planned and executed some of the most widely covered media events in support of fully-integrated marketing programs.

In the past year, Taylor produced more than 30 high-profile events worldwide, such as:

• Guinness: Proposition 3-17 St. Patrick’s Day rally in New York
• Allstate: announcement of 2009 U.S. Olympic Hall of Fame inductions in Chicago
• Bombardier Recreational Products: consumer and media event for the Can-Am Spyder roadster in Los Angeles
• MasterCard: financial education event for Hispanic consumers in Miami

These events garnered significant column inches and hours of broadcast coverage, but more importantly they have provided a platform for our client partners to touch tens of thousands of consumers in a very intimate and authentic way.