John Liporace

Managing Partner

John Liporace joined Taylor in 1991. Through his leadership and strategic counsel, Diageo and Gillette have grown into two of the agency’s largest and most successful accounts. John has created and managed marketing communications programs leveraging corporate sponsorships of the highest profile events in entertainment and sports, including the Academy Awards, Sundance Film Festival, Super Bowl, World Series and Daytona 500. His knowledge and insight have been instrumental in creating fully integrated campaigns for leading consumer products such as Gillette M3Power, Jose Cuervo and Guinness. In 2006 John spearheaded the launch of the agency’s Los Angeles operation to forge a stronger relationship with its West Coast-based clients, and to establish a foothold in the entertainment capital of the world.

In 2004, John founded the JLS Foundation (www.thejlsfoundation.org), a non-profit corporation providing networking opportunities and awarding grants for college scholarships to high school students in upstate New York. He graduated cum laude with a B.A. in Communications Arts from Marist College.

More about John:

Hometown: Hoosick Falls, NY

School: Marist College

Favorite book / recommended reading: The Little Prince, by Antoine de Saint-Exupéry and What They Don’t Teach You At Harvard Business School, by Mark H. McCormack

Hobby / how do you relax? Spending time with family and friends, reading, surfing and snowboarding.

Favorite quote: “We make a living out of what we get; we make a life out of what we give.” ... Winston Churchill

Memorable sports moment: The Miami Dolphins winning a Super Bowl in my adult life when it happens.

Words of wisdom: Try to make a positive impact somewhere…on someone…every day.