Mark Beal

Managing Partner

Mark joined the agency in 1990. During the past 17 years he has developed strategic and creative award-winning campaigns for leading brands from A (Ameriquest) to Z (Zantac), across a wide variety of sports and entertainment platforms. From the Olympic Games to the Daytona 500, from the Super Bowl to the Rolling Stones on tour, Mark has provided counsel and insight to the world’s leading brand marketers on deriving the maximum benefit from sponsorship activation.

Mark has played a leadership role in winning a number of awards for the agency and its client partners, including Brandweek Magazine's Sports Marketing Event of the Year for a Yukon Jack program; the ATP Media Relations Award for the Pacific Life Open; and the PRSA Big Apple Award for MasterCard's sponsorship of the San Francisco Marathon. An endurance sports athlete, he has completed five marathons and numerous triathlons.

Mark resides in Toms River, New Jersey with his wife and three children.

More about Mark:

Hometown: Toms River, NJ

School: Rutgers University

Favorite book / recommended reading: What Clients Love, by Harry Beckwith

Hobby / how do you relax? Skiing, cycling, running, swimming, and of course spending quality time with my three children

Favorite quote: “Success is a marathon.”

Memorable sports moment: As a participant: running the Boston Marathon in 3:15. As a spectator: watching Rutgers upset Louisville 28-25 in the greatest game in school history.

Words of wisdom: Your life is now. Each day presents an incredible opportunity to achieve great things if you approach it with energy and passion.